Sunday, February 16, 2020

Your Online Reputation (and our childrens') and How to Improve It

Your online reputation goes by many names: Digital Footprint, Digital Tattoo, Digital Shadow, Personal Brand. It is super rare to find anyone that doesn't have some type of reputation online.

If you are ever looking to be accepted into a school, looking to be hired for a new job, join in on a club, or even dating someone new, you may very well be googled. They are looking for the answer to the question, "Who are you?" What will people see when they Google your name? What photos or videos pop up? That is part of your online reputation.

Meme Created with http://www.quickmeme.com/
Seth Godin, well-known American marketing and leadership author has some great advice for how to improve your online reputation:
Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are. -Seth Godin

I had a chance to grow up with out everyone having a smart phone in their pocket, but our younger generations wont' have that. Everything they do seems to end up online and part of their "permanent record."
Meme created by author on https://imgflip.com/


Do you have children that have signed up for social media accounts? Do they visit websites to work on school projects? Have you talked about what a good digital citizen looks like with your child? Don't wait for their teachers to have this conversation at school. Talk with your kids about the Internet, what they are doing online and learn how to be a good digital citizen.


Below are a couple of resources you can use to begin the conversation with them.


7 Techniques for Building Your Personal Digital Footprint - Digital Marketing Magazine

Tips for Online Reputation Management of your Personal Brand - Quill

How to Clean Up your Online Reputation - Reputation Management

2 comments:

  1. Great advice. Thanks for a variety of resources to choose from.

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  2. I love your choice of memes! I also agree that it's never too early to have a talk with your child about safety on the internet. They may not understand the danger since they're not in-person with a physical threat - if they're old enough to play on a computer, they should know!

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